The Impact of Social Network in Tourism Thesis

The Impact of Social Network in Tourism - Thesis congresswomanA number of studies have tried to find out how social net workings are used by travelers as well as travel companies in this tourism market. Travel growncies are also more and more realizing the need for promoting their services with social networking sites as membership of various social networking sites are increase significantly day by day. This study aims at examining the impact of social networking site on tourism. Has engaged case study method along with a questionnaire survey to find out how social working is affecting the finding making process regarding traveling. The study has found that social networking sites have become more popular among travelers that official websites of travel agencies and travel agencies have also realized this changing trend and consequently promoting their activities by these sites as well along with their own official websites.2.1 Background of the studyIn the age of social ne tworking the Travel and Tourism industry is growing rapidly. There are thousands of traveling operators who have their websites through which one can book his tickets, hotels or plan his holiday anywhere in the world at just a mouse click. These social networking sites not only enable the tourists to get in partake in with his or her respective tourist operator but also to communicate with the previous users of those sites. The latter helps the reinvigorated users to get first hand information about the operator and making a right choice. previously the travelers had to depend on many tour organizing intermediaries such as the traveling agents for their travel related queries (Akehurst, 2009). scarce with the growing popularity of internet usage and social networking this trend is changing. The whole pattern of information searching and decision making is much different for the new age travelers. Therefore the Tourism industry has almost all told become internet and social net work oriented. As far as the internet use and online traffic is concerned this industry is ranked at the lead by Werthner and Ricci (2004 pp. 103-104). The websites have proved to be instead an effective way to reach the customers because people can access them 24 hours a day and from anywhere in the world (Lin & Huang p. 1205). It is seen that social networking is quite popular, particularly with Free and Independent travelers (FIT) and backpackers. Because these travelers not merely lower different places but like to meet the local people as well as opposite travelers on their journey. They wish to experience new cultures, foods and activities while touring (Hyde & Lawson pp.16-18). These travelers are not only interested in gathering information about different traveling destination but also sharing them with otherwise people over internet. Thus the medium of blogging has been used extensively by them. They share their traveling stories through blogging on their personal web sites, operators sites or on any other social networking sites. within a couple of years blogging has emerged a