Royal Dutch Shell Group Strategic Management Essay

Royal Dutch stupefy Group Strategic Management - Essay recitationThese definitions highlight both the internal and external roles of strategic management in terms of the organization. Further definitions give be given in following sections.Shells approach leading up to the spic-and-span millennium was mainly internal, with massive restructuring of the memorial tablet through with(predicate) divesting unprofitable descent areas, eliminating unwanted bureaucratic levels of administration, and placing more than power in the hands of a few executives, with the main control and authority coming from the collective centre consisting of the committee of managing directors (CMD). This was established by flattening the organizations structure and resulted in minimizing the channels of communicating between the corporate center and the operating companies, thus making reporting less complicated.By 2000, Shells management structure consisted of the corporate center as the central auth ority, with executive officers from each of their business units reporting directly to the corporate center. The operating companies, in turn, reported to the business units. This constitutes a flatter organisation structure with a strong central leadership where the overall objectives and goals of the organisation are clearly communicated through the different entities, and problems facing the operating levels in different geographical regions can be effectively make known to the corporate centre for further strategic actions (see Dubrin, 2004 Mullins, 1999). In effect, it can be safely fictional that Shell was headed towards an authoritative style of management starting from the corporate center and continuing down through the executive offices of the business units and finally the operating units.A simpler structure is also helpful for the management in assessing more clearly employees performances in order to carry out appraisals and give rewards (Mullins, 1999 Brooks, 2006).